This is celebrated during the first week of August of each year and has become, with the passing of time, the main town festival (regarding Patron Saint Festivities). The activities programmed by the City Council are varied and diverse: proclamation of the Festival queens on the first night of dancing, liturgical acts in the Parish of the Assumption, bull run or "entrada de bous" in the morning, heifers in the square in the afternoon, bulls with horns in flames “bous embolats” at night, open-air dances on the sports court, tradition of sardines in the mornings, the typical dances of the carabassa, jota and dansa, uphill bike race, Vila de Cervera cross country race, various competitions (drawing, racquetball, guinyot, indoor soccer, model aircraft, skittles, costumes ...), exhibitions, conferences, plays, children’s play areas, excursions through the town and scheduled visits, parade of floats, potluck dinners "sopars de cabasset i canadella", plays, a tribute to different organizations ..., and a whole host of performances over ten days in which the neighbourhood participates actively and enthusiastically. Activities which attract the most (usually regional) visitors, are the "bull run" in the morning, the heifers in the Plaza del Maestrat in the afternoon and the "bulls with horns in flames" at night, as well as the Vila de Cervera cross country race and the musical performances at night.